Webcast: Strategy by Jeff Jarvis

Fecha/Date: Jueves 18 de febrero de 2010 de 18:00h a 20:00h at Gild/ Thursday 18th of february 2010 from 18h00 to 20h00 at Gild.(In english)

Description: 

Author of : “What Would Google Do?”

Jeff blogs about media and news at Buzzmachine.com. He is also an associate professor and director of the interactive journalism program at the City University of New York's new Graduate School of Journalism

In talks around his book, What Would Google Do?, which has been featured in BusinessWeek (cover story), Inc., Newsweek, Forbes, CNBC, The Daily Beast, and Library Journal, Jarvis has unpacked the strategic and operational principles that have underpinned the Google’s phenomenal success and applied them outward. In talks, he provides an indispensable manual for survival and success.

Jarvis underscores how critical it has become to see the world as Google sees it. “The question we ask is about thinking in new ways, solving problems with new solutions, facing new challenges, seeing new opportunities, and understanding a different way to look at the structure of the economy and society and how we relate to each other,” says Jarvis.

He explains how businesses can grow and prosper in what he calls our “new Google century” by following such laws as:

- MANAGE ABUNDANCE, NOT SCARCITY
- MAKE MISTAKES WELL
- GIVE UP CONTROL
- GET OUT OF THE WAY
- LOW PRICES ARE GOOD (FREE IS BETTER)
- DON’T BE EVIL

Precio/Price: MIEMBROS GRATIS, no miembros 25€, estudiantes 10€ / MEMBERS FREE, non members 25€, students 10€     

El pago debe hacerse antes del martes 16 de febrero por tranferencia bancaria o en el Club./
The payment must be made before friday 16 of february by Bank transfer or at the Club.


El pago puede hacerse en/ the payment can  be made at:

Banco: Caja Navarra
Beneficiario: JKJ Membership Clubs, S.L
Número de Cuenta: 2054 0300 5893 5178 9867

Banco La Caixa
Beneficiario: JKJ Membership Clubs, S.L
Número de Cuenta: 2100-0796-48-0200200866
IBAN: ES32 2100-0796-48-0200200866

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